Posted by: Florida Eye Microsurgical Institute in Worth Sharing...

Captain Crunch

“If you are a parent who does not want your kids to go “cuckoo for Cocoa Puffs,” avoid taking them down the cereal aisle.” That’s one bit of advice stemming from a recent Cornell University study that characters like Cap’n Crunch and the Trix Bunny.

Cornell Food and Brand Lab Researchers Aner Tal and Brian Wansink, in collaboration with Aviva Musicus, Yale University, asked two questions: 1. Do cereal characters make eye contact? 2. Does eye contact with cereal spokes-characters influence choice?

Here are the results.

(561) 737-5500
Request an Appointment
Our Locations
Pay Bill Online
Schedule an
WARNING: Internet Explorer does not support modern web standards. This site may not function correctly on this browser and is best viewed on Chrome, Firefox or Edge browsers. Learn More.