Why Is Cap’n Crunch Looking Down at My Child?
“If you are a parent who does not want your kids to go “cuckoo for Cocoa Puffs,” avoid taking them down the cereal aisle.” That’s one bit of advice stemming from a recent Cornell University study that characters like Cap’n Crunch and the Trix Bunny.
Cornell Food and Brand Lab Researchers Aner Tal and Brian Wansink, in collaboration with Aviva Musicus, Yale University, asked two questions: 1. Do cereal characters make eye contact? 2. Does eye contact with cereal spokes-characters influence choice?